The Secret to Building a 5-Star Rated Partner Program
Channel partners are evolving into sophisticated solution providers, but without insights into the technical capabilities of the products they support in the market, partners often face an uphill battle when it comes to customer engagements.
Reza Parsia has been acutely aware of this challenge for partners throughout his career. When he joined NetDocuments as VP of Strategic Partnership Management over a year ago, he recognized there was significant opportunity to provide the support required for partners to enhance the care, attentiveness, and expertise they were already delivering to clients.
Today, we are pleased to announce that the NetDocuments Partner Program has received an elite 5-star rating in the 2021 CRN Partner Program Guide, further evidencing the success of Parsia’s customer-centric partner strategy.
The Makeup of a 5-Star Program
For resellers and MSPs who want to maximize their time and effort, a robust partner program that closely ties them to their IT vendor is mission critical.
To fully integrate the NetDocuments partner community into the business, Parsia’s team developed in-depth training programs that provide technical expertise, industry insights, and the skills required for selling and implementing a robust, enterprise-level platform like NetDocuments. This initial training and certification provides partners the information they need to get inside the product, customer pain points, and benefits of the solution so they can confidently serve customers and successfully guide them to the right technology decision for their organization.
The program also includes ongoing training and support to keep partners appraised of product roadmaps, messaging updates, and more. These valuable insights enable partners to expand and perfect their own offerings to grow their respective businesses.
Additional benefits of the NetDocuments Partner Program include:
- Free migration toolkits
- Pre- and post-sales support
- Customized partner business plans
- Dedicated Channel Manager support
- Internal usage of NetDocuments solutions
- Best-in-industry partner commissions and incentives
- Flexible opportunities for participation, including referral, services, and ISV partnerships
- …and so much more!
Although the Partner Program has experienced explosive year-over-year growth for 2020, no one at NetDocuments is accustomed to resting on their laurels too long—and Parsia and his team are no exception.
In the coming year his team will build upon the foundation they created by investing in solutions that have even greater impact for our partners. These investments include a robust Partner Portal experience, additional sales and technical enablement content, enhanced marketing efforts, and even higher commission models for growing partnerships.
An additional area of focus will be the development of strategic partnerships and integrations into our cloud platform which will further cement the value of NetDocuments in the legal market and beyond.
These enhancement efforts are all being made with a single goal of working with partners in our primary industries to build their business as well as our own. We are already helping legal professional work inspired everyday through a platform that relieves them of burdensome tasks. We want to help our partners do the same by relieving them of the guesswork when taking an IT vendor to market.
And this 5-star rating from CRN is just the warm-up.